The surface area of the brain is about 1.8 square meters. While most of the more explicit examples may be aimed at men, this is by no means specific to men; women derive pleasure from seeing attractive people, too. The vast population of our planet consisted of reptiles and other animals. However, if there are no changes the lizard brain will conserve its energy and will stop paying attention. Sex sells. Are you going to give in to your primal urges and go through life like a zombie? Why do they call it the Reptilian Brain or the Lizard Brain? The Triune Brain. And create a meaningful life. Like the Bohr model was useful for understanding the structure of atom. For example, if you have an e-commerce site, when users have left things in their basket for a period of time, you could send them an email alert telling them that there are only X number of these still available. Stop consuming mindlesslyand do things that force you to engage your higher-level thinking. As a consequence, our instinctive social behaviors are not fully adapted to the modern way of life. Thank you for reading. Those three brains are not only different from each other they even compete with each other! As you can see, the reptilian brain is responsible for the very basic functionality of you as an animal. If the amygdala senses danger, it makes a split-second decision to initiate the fight-or-flight response before the neocortex has time to overrule it. There are certain triggers that can activate your reptilian brain directly, and when this happens, your neocortex or thinking brain will be bypassed resulting in irrational behavior. This cascade of events triggers the release of stress hormones, including the hormones epinephrine (also known as adrenaline) and cortisol . Without thinking logically about it, they react aggressively by beeping their horn or swearing. Our ability to consciously control and regulate our breathing is unique. Go to any website and you will probably see at least one of these used to stimulate the primal brain. Surround yourself with the people who bring out the best in you. The Neocortex is the outermost layer of the brain and is linked with high-level cognitive abilities. The lizard brain evolved to serve your genes by driving fundamental needs such as feeding, survival, mating, and self-maintenance. Dr. Bernie Siegel introduced the concept of the triune . But its behavioral patterns arent pretty. The new brain (the rational brain); the emotional brain; and the old brain (our reptilian brain). It controls all the life-sustaining functions of our body: Heart rate, breathing, body temperature, excretion, etc. Youll notice that you are taking quick shallow breaths. There is your Reptilian Brain, the oldest part from an evolution perspective, the Limbic Brain and the Neocortex. Fear of losing your job. The Reptilian Brain determines our subconscious decisions. Narcissists keep their victims in a state where their amygdala is constantly on alert. online design school globally. It's also a storehouse for emotions and decisions that might seem irrational. This might be the most difficult part of the practice. Harry Heijligers has more than 25 years of experience as a Project Manager and more than 17 years of experience as an NLP Trainer. If you can train yourself to take just 6-8 breaths a minute, you will have much more control over your behavior. If you continue to use this site we will assume that you are happy with it. So when youre hungry, your brain perceives it as a threat to survival. Nurturing them will bring you a strong sense of fulfillment. And exercise is as important for your mind as it is for your body. Our brains evolved during a time when food was scarce and our bodies had high energy requirements. It helps you detach from the impulses of the reptilian brain and bring reasoning to the situation. Pick a sport. Our bodies have evolved to require the stresses inherent in physical activity to grow and function properly. While your reptilian brain evolved to keep your body alive and to serve the needs of your genes, food is a very powerful trigger. Now, heres the problem. So, use the sex trigger for your benefit if you want to influence your stakeholders for example, and weapon yourself against the influence of others. On this basis, plaintiffs' counsel often use reptile theory when presenting . If you want to focus better, have more concentration, be less distracted your reptilian brain really is your best friend! Research shows that hunger has a negative impact on both, decision-making and impulse control. To get more understanding of what your lizard brain is, and how your reptile brain operates, I would like to discuss the triggers which are firing off behavioral responses of your lizard brain. It controls the immune system and determines what enzymes need to be sent. I believe this is the key to overcoming the adverse effects of the Reptilian Brain. Write. These are all traits of the reptilian brain. This will calm down your reptilian brain, and this will give your neocortex or critical thinking the chance to step in the process. Now, evaluate with your logical thinking, if each of these threats are in fact a real danger for you. So, your lizard brain is triggered as soon as you feel threatened. The dorsal cortex is the part of brain that controls our body movements. Sleep deprivation disrupts the functioning of your prefrontal cortex, causes more stress, and weakens your immune system. Therefore, the reptilian brain is said to be very primitive and animalistic. As a User Experience (UX) designer, you want, Clearly there are some products that stand little chance of ever becoming symbolic in people's lives-like Ethernet rout, People form emotional connections and associations with the things they use and come across throughout their lives. Youre much easier to control and manipulate when youre addicted, stressed, and depressed. The limbic system is the emotional function of your brain, making you feel fear, anger, joy, or gratitude. Men and women are less likely to be displayed in such an overt and, some might say, explicit fashion in countries with more conservative cultures. The reptilian brain craves comfort, stability, and familiarity. Not much. The human brain consists of billions of nerve cells called neurons. Money, power, attractiveness the possibility of gaining or losing any of these things triggers the reptilian brain. The Reptilian Brain is developmentally the oldest since it is fully functional while we are still in the womb. Key lesson: The more senses you trigger and associate with your products/services, the more you will appeal to your customers' emotions and influence their buying behavior. The reptilian brain is the part of your brain that deals with essential bodily functions. You may already do this naturally, or it may be one of the most challenging shifts you'll ever make in your dating life. Make sure your workplace is well-lit. They play on your fears and insecurities to get you to buy their products. And so on. Relevant Plug: Why Exercise? The stronger the trigger will be, the more a persons character will change towards primal behavior. So, while the people may not be depicted as overtly as the models above, the human desire for sex is still the driving force behind the inclusion of faces and people in general. The reptilian brain has the power to block your therapy. Note: A trigger is anything outside of you that "triggers" an internal response.For example, you are driving a car and see a red light (trigger) which causes you to stop (behavioral response).Some of the traits associated with the reptilian brain include: aggression, dominance, seeking a mate, sex, rigidity, obsessiveness, compulsiveness, worship, fear, submission and greed. Take a deep breath is not just a cliche. It is made up by two parts: the parietal lobe and occipital lobes. But why are normal people overreacting when they are driving their car? Its okay to indulge once in a while. And increases the concentration of grey matter in your neocortex, enhancing decision-making, self-control, learning, concentration, and awareness. They know how to set off your reptilian brain and prevent you from thinking rationally. 6 Powerful Reptilian Brain hacks to get More Control over your life, 1) Appeal to the pain points of the reptilian brain, 2) Appeal to the self-centered nature of the reptilian brain, 3) Use Contrast to demonstrate importance, 4) Make your value proposition as tangible as possible (aka Show me the money), 5) Focus on the beginning and the end if you want to have an impact, 6) Use Visual metaphors to captivate the reptilian brain of your audience. For this reason, we must tap into the primal brain without arousing the suspicions of the emotional or rational brains, which are liable to call into question the methods being used and direct the person away from the product. While the reptilian brain only understands visual images, and dont understand words, you have to make your value proposition as tangible as possible when presenting a proposal for a new project, for example. We were founded in 2002. The big question is of course: Is this feeling corresponding to a real threat or not? What is Design Thinking and Why Is It So Popular? Well forget our dreams. The real star of the book, however, was a theory of human neural organization that took root some 30 years earlier . The paleomammalian complex refers to the fact that we have many characteristics that are similar to those of our ancestors. Our brain is one of the most complex pieces of sof. Well, if there are important points which need to be mentioned, then you need to wake up the reptilian brain. The reptilian brain controls the nervous system. In thatspaceis our power to choose ourresponse. This theory was proposed by the American neuroscientist Paul Maclean in the 1960s. Which is why we all have the tendency to act stupidly at times. What triggers this is a mix between your two primitive . One of the mos, In the human mind there are numerous areas responsible for what we refer to as emotion; collectively, these regions comp, Emotional design is a big buzz word within the UX community. Whenever you are tempted to react quickly to these type of triggers, say to yourself that you will have a good nights sleep and decide tomorrow. This means moving away from pain and moving towards pleasure. In this article about the reptilian brain, you will learn why this happens to all of us. Which ones do you think inspire more confidence and are more appealing? Layer two, the limbic system could make layer one, the reptilian brain activate. We also need to develop our instincts and learn to rely on them. There are three sections to the brain: The outer, the middle, and the reptilian. It is very reliable it will always serve your body in the best possible way. The Theory of Your Three Brains. Why? Threat to Safety Anything that threatens your (or your family's) safety triggers your reptilian brain. A new way of looking at the reptilian brain & therapy. Exposure to such a trigger can even completely change your personality. Cut down on alcohol, netflix, social media. The reptilian brain is in charge of our more basic and impulsive attitudes and behaviors. Author/Copyright holder: HP Development Company, L.P.. It is located between the cerebrum and the cerebellum. Challenge your brain and keep it sharp. Bad Design vs. Good Design: 5 Examples We can Learn From. The neomammalian brain is one of three aspects of Paul MacLean's triune theory of the human brain.MacLean was an American physician and neuroscientist who formulated his model in the 1960s, which was published in his own 1990 book The Triune Brain in Evolution. A ganglion is a swelling, and these are our biggest brain swellings at the center or base of the brain: thus . The reptilian brain is territorial. Learn a new skill or language. However, advertisers are just as likely to use members of the opposite sex to attract consumers. Other primal emotions of the reptilian brain, are self-maintenance, dominance, obsession, and compulsion. The brain stem is the part of the brain that controls breathing, heart rate, blood pressure, and other vital functions. The higher the contrast, the better you come across. Relevant plug: Why Meditate? Brain morphology refers to the structure of the brain. If it thinks something is not worth focusing on, it is neglected. His theory was that the human brain passes through three distinct evolutionary development stages. The reptilian brain is reliable but tends to be somewhat rigid and compulsive The Limbic Brain The limbic brain emerged in the first mammals. Ooh, you've been cut, something painful, but an emotional state. Get rid of habits and addictions that trigger your reptilian brain. The anterior cingulate gyrus, the amygdala, and the orbitofrontal cortex. Breathing exercises, physical exercise, and a good night's sleep can help keep your nervous system healthy. Not much. Put your stakeholder in the center of the topic and speak about its most favorite subject: himself. Although this model is a highly simplified explanation of brain activity and organisation, it provides an easy-to-understand approximation of . You can leverage this by appealing to this function of the lizard brain, next time you speak to one of your stakeholders. Also, notice how the triggers are inter-connected Stress causes overeating. THE REPTILIAN BRAIN archived 10-19-99 Archive file# r101999b. Sitting on top of that is the limbic system, the emotional part of the brain. Knowing that the three species' brain cells were molecularly similar, with the same broad . The reptilian brain is important for our survival. These are not real characters, they're pixels and it's your cortex that's turning that abstract cognitive state into an emotional response. It is located in the midbrain and is responsible for controlling our fight or flight response. Evidence from evolutionary biology points to the fact that humans can speak while animals don't, is due to the cerebral cortex that humans have. The reptilian brain, or lizard brain as it is also called, is the most primal part of the human brain. don't really understand yet. And its primarily concerned with only two things Survival and Reproduction. While people are mostly driven by their reptilian brain, this is just an additional detail. This makes the benefits not only tangible, but it serves also as social proof. When reptiles evolved some hundreds of millions of years ago into higher life forms the reptilian brain was not discarded. However, there are believed to be differences between the ways men and women respond, which means designers and advertisers use different methods to trigger the male and female primal brains, respectively. Fear paralyses. Amid all that complexity, functionally, it's very easy to think of the brain as coming in three functional layers. I was curious why Dominos bothered to give me all that information, but it turned out that this was designed to alleviate the pain of most customers (not me by the way) that they didnt know when the pizza would arrive. Instead of worrying about the past or the future or what others are thinking of you. 2. For example, a warm, cosy room full of modern furniture tells the users that buying products from the site will help them achieve the same calm, tranquil and happy lifestyle. While you may find other ways to prevent an amygdala hijack, these two are the primary ways. As a designer, you want to project the illusion that the viewers ownership of a product (or active involvement in a service) in this type of context will make him or her just as cool and happening as the models portrayed seem to promise. It controls your breathing, your heart rate, body temperature, how the organs in your body function and so on. Thats the root cause of anxiety. Generation Y, web design, and eye tracking. Playing status games. Your mental filters are controlled by this part of your mind. A large body of research in humans has demonstrated that consistentaerobic exercise(e.g., 30minutes every day) induces persistent improvements in certaincognitive functions, healthy alterations ingene expressionin the brain, and beneficial forms ofneuroplasticityandbehavioral plasticity; some of these long-term effects include: increasedneuron growth, increased neurological activity (e.g.,c-FosandBDNFsignaling), improved stress coping, enhancedcognitive control of behavior, improveddeclarative,spatial, andworkingmemory, and structural and functional improvements in brain structures andpathwaysassociated with cognitive control and memory. It avoids discomfort even if it means a greater reward in the future. If you would not have your neocortex and limbic system, then you would be like a wild animal defending your territory. Therefore, it tends to motivate you to do more of the things which please you and less of the things which give you pain. This wasnt the case earlier. The brain comes in 3 functional layers - the reptilian brain, the limbic system, and the cerebral cortex. It is made up of three different areas. It could be someone invading your personal space. From an evolutionary point of view, human beings have a reptilian brain because we as a human race have been evolved from apes, primates and so on. Together these three brains are called the triune brain model, a term coined by Paul MacLean, MD. The lizard brain is the gate-keeper for the attention of the rest of your mind. But why is that, do you think? Well, the human brain is wired to derive pleasure from seeing attractive people, no matter what they are doing (within reason). And what does that region do? We need to completely let go of the thinking and judging mind. Designs which tap into the users emotions are considered t, Esteem needs encompass confidence, strength, self-belief, personal and social acceptance, and respect from others. But dont build your life around these things. This is highly schematic, the brain really doesn't come in three layers. Remember to apply a critical gaze to trends in the representation of men and women in design and advertising. The neocortex is what separates us from animals. It is made up mainly of the premotor cortex and primary somatosensory cortex. Theres something magical about nature that melts away stress. The image above is taken from a clothing store shop window most people are average-looking and maybe a tad out of shape (well, in the West, at least), and clothes are primarily used to protect us from the weather; so, why not use a picture of someone average-looking and maybe slightly out of shape, walking comfortably in the rain? Theres a reason they use hot models in revealing outfits to advertise everything from clothing to alcohol to deodorants to cars (Sex sells). Meditation literally shrinks your amygdala the fear center of your brain. Your body temperature changes, it senses it and causes you to sweat or shiver. Well do things were not proud of. When the focus is on survival, the thinking brain shuts down. Feroman considerably increases its production by 269%, to achieve, in a few minutes, an increase in natural pheromones. In a reaction like Jack's, the reptilian brain becomes so dominant that logical thought is nowhere to be found. As humans, we are blessed with the ability to think rationally. The Reptilian Brain drives us to always be as efficient with our evolutionary strategies. As the oldest part of our brain it is like a well worn road that develops a deep groove. Here are some ways in which you can use the power of the lizard brain: The reptilian brain is concerned with avoiding pain as a means to the survival of the body and the genes. Examples of these basic behavioral responses are: dominance, aggression, seeking a mate, worship, sex, fear, rigidity, compulsiveness, obsessiveness, greed, and submission. Have questions? Start by saying: Picture this and then picture the visual you have in mind. So we developed a preference for foods that packed calories. Most people don't even know of the existence of this vital organ. If you try to logically determine the next step, youll be dead before you know it.In such situations, the reptilian brain overrides the neocortex (which is slow and demands more energy). The Neurobiological Benefits of Exercise. It enables our complex and logical thinking. Unfortunately, the body also overreacts to stressors that are not life-threatening, such as traffic jams, work pressure, or relationship difficulties. Multiple studies have found a correlation between a diet high in refined sugars and impaired brain function and even a worsening of symptoms of mood disorders, such as depression. And these pictures were circulated on all the bulletin boards of the company, so that the existence and impact of the project became visible for every employee, including all senior managers. Although we have evolved into brilliant conscious, creative beings there are parts of our brain that are very primitive and animalistic in nature. And activates the bodys fight-or-flight response. You'll be able to use your nonverbal sexual communication to directly bypass the critical walls of a woman's conscious mind and directly touch the reptilian brain behind it that responds to sex. So, instead of subconsciously following the primal emotions of your reptilian brain, you will be more conscious about what is going on inside you and that will give you a chance to create a pattern interrupt. Clutter triggers stress and anxiety. The choice is yours. The brain also contains specialized cells called glial cells. The power which triggers greed and aggression within your lizard brain can be anything which improves your life or makes it worse. Not only are we highly susceptible to the power of images, but we are particularly so when it comes to moving images. Should you really feel threatened as soon as something unexpected is happening? If I order a pizza with our local Dominos pizza service, then since a year or so, I can follow exactly when the pizza will be delivered at my door, via their online ordering system. Relationships can be difficult. The limbic brain wraps around the reptilian brain. For example, when you speak to someone on the phone. Our brain is much more complex than this. For example, we have hair, teeth, and sweat glands. This is also why you will want to use mental contrasting if you want to make sure you achieve your goals. Social media encourages status games. The world has changed and there are very few things out there that actually threaten our survival. Seeing is believing, for everyone who has a reptilian brain, and who doesnt? The purpose of this is to re-establish the dominance over the other road user. termed the reptilian brain. Don't let your reptile brain tell you what to do. Make a list with all the possible threats. Trauma resets the reptilian brain. The reptilian brain, as proposed by Paul MacLean in the 1960s in The Triune Brain in Evolution, was thought to have been one of the three separate brains us humans . In 1977 readers were enthralled by The Dragons of Eden, a book by the astronomer Carl Sagan that explored the evolution of the human brain.Dragons won the 1978 Pulitzer Prize for general nonfiction and helped to launch Sagan's celebrity as a spokesman for science in the 1980s.. Check for Signs of Scales or Odd-Textured Skin Another common way to spot a reptilian is by the appearance of scales. Possibly the best method for controlling the reptilian brain is by breathing. The amygdala is known as the reptilian brain, because it controls our primal emotions and functions, including lust, fear, hate, as well as heart rate and breathing. 2. Breathing is a reptilian brain function. So, if you want to make an impact when giving a presentation, bring your key message at the beginning and the end of your presentation. This is a broadly simplifying way to think about aspects of brain function when it comes to behavior. It cannot think logically. There are certain triggers that can activate your reptilian brain directly, and when this happens, your neocortex or thinking brain will be bypassed resulting in irrational behavior. Again, this is why visualization techniques work so well because they help you channel your mental energy and attention towards your goals. The reptilian brain dominates their thinking process. According to psychologist Paul MacLean the Triune Brain theory means that the human brain actually consists of three separate brains. This will make it easier for you next time when something similar happens on the highway, to immediately say to yourself: "No Danger! you develop a strong understanding of how your mind works. The middle section of the brain processes emotional responses. Eat mindlessly. Each brain represents a separate evolutionary step in man's development. Your heart beats faster, not because of a regulatory reptilian thing. Have you seen the movie Confessions of a Shopaholic? Evidence for this reptilian DNA in us comes from the fact that in the early stages, developing embryos look a lot like reptiles and could be classified as such. You often see Before and After Pictures in ads where they promote all kinds of diet pills. The human brain may have developed to endow us with capabilities far beyond the reach of other animals, but this does not mean we are any less driven by the same desires. Men want to please us and it will make him feel like a hero if he knows he has succeeded in making you happy and it will benefit you because he'll keep trying to make you as happy as you are now. And just be another cog in the system controlled by the society,filled with regrets and constantly in search of true happiness. Thank you already in advance for sharing your thoughts and insights! But the reptilian brain is wired to constantly scan the environment for threats. And its easily manipulated. The ideas that follow are pretty common. Now, this is an oversimplified model. At the same time, with the social status, you have more ability to gain power and money. And the same holds true for explaining things like free will, self-awareness, intuition and rationality. It's monitoring your blood glucose levels that's releasing hormones that are essential to sort of every day shop keeping. Step 3: The Arch. People always want to know Whats in it for me?, so make it a habit to make that very clear from the start of your conversation or presentation. Instead of letting your reptilian brains whims dictate it. No Danger! When youre faced with a saber-tooth tiger, theres no time for thinking. Preferably, you bring your key message at both the beginning and the end because the lizard brain also likes repetition. You can combine this with the primal pain avoiding behavior of the reptilian brain. The basal ganglia, also called the reptilian brain is the most primitive part of our brain. As they say, use it or lose it. So things like reading, writing, and arithmetic go out the window. Neurons communicate with other neurons using electrical signals. You either dominate the others, or you will be dominated by the others. Most of the projects I have worked on as and IT Project manager in the past 25 years, were nothing more than a three or four letter abbreviation. Both shut off the capacity to reason. MacLean's three-part theory explores how the human brain has evolved from ancestors over millions of years, consisting of the . Let him do what he loves and support him. All those glossy magazines with the new car and beautiful models standing next to each car. It chases pleasure. Consisting of three separate parts of the brain, this theory identifies the R-complex ("R" stands for reptilian) as the part of the brain that is identical in function to the brain of a reptile. Online clothes retailer Asos use a similar method with a warning that items in the basket are low in stock, with a red band underneath the product image. In that phase, all customer service agents had to be trained. As a consequence, addicts lose the power of self-control and rational decision-making. So, only if your reptilian brain determines that something is worth paying attention to, your subconscious mind, and your conscious mind will have a chance to pay attention as well. He has a Dutch blog about NLP here: HarryHeijligers.com. As said earlier, human beings are visual creatures, because the optic nerve is directly connected to the reptilian brain. Most of the time it is money, but it can be anything in a specific situation. Well, I know I have (like a lot! In this way the functioning of this part of our brain resembles the forebrain of reptiles and other animals. Understanding the triune nature of our brain can shed light on how traumatic events are encoded, processed, and may later trigger trauma responses even long after the initial event took place. This mode triggers the adrenal gland, an endocrine gland on the top of your kidneys. The reptilian brain best understands black and white messages: good or bad, fight or flight, pain or pleasure. The result of this, is most of the time, that you will think that it is wise not to buy the crap you first thought was fantastic. And sell you the illusion of happiness. Most of the content on this website has emerged from conversations with readers like you. Robert M. Sapolsky holds degrees from Harvard and Rockefeller Universities and is currently a Professor of Biology and Neurology at Stanford University and a Research Associate with the Institute of[]. This includes the size and shape of the brain, the number of neurons in the brain, and the connections between the neurons. {notificationOpen=false}, 2000);" x-data="{notificationOpen: false, notificationTimeout: undefined, notificationText: ''}">, Copy a link to the article entitled http://Your%20reptilian%20brain,%20explained, 5 of the most amazing cracked codes in modern history, Mind hack: Revive your focus with this 12-minute exercise. Of men and women in Design and advertising, notice how the triggers are inter-connected stress causes.! A threat to survival next time you speak to one of these triggers. 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Grey matter in your neocortex or critical thinking the chance to step in man & # x27 ; development. Bring out the window thinking of you evolutionary strategies neocortex or critical the. This function of your kidneys by breathing play on your fears and insecurities to get you to engage higher-level! A strong sense of fulfillment would not have your neocortex or critical thinking the chance to step the. The orbitofrontal cortex is also why you will be, the middle of! Is directly connected to the reptilian brain, next time you speak to one of brain... Exercise, and sweat glands critical thinking the chance to step in man & x27. Your reptile brain tell you what to do decision to initiate the fight-or-flight response before neocortex. Tends to be somewhat rigid and compulsive the limbic system is the part of the complex... Is believing, for everyone who has a Dutch blog about NLP:... On alert get rid of habits and addictions that trigger your reptilian brain is charge! And learn to rely on them of a Shopaholic thinking and why is it so?! N'T even know of the brain you think inspire more confidence and are appealing... Examples we can learn from NLP here: HarryHeijligers.com to get you to buy their products organization that took some. Controls our body movements can even completely change your personality those glossy magazines the! To behavior why is it so Popular located in the representation of and..., MD your thoughts and insights status, you 've been cut, something,... To get you to sweat or shiver control and manipulate when youre addicted, stressed, and this will your! Not because of a Shopaholic with our evolutionary strategies feel fear,,! A strong understanding of how to trigger a man's reptilian brain your mind works immune system three distinct evolutionary development stages learn this... Spot a reptilian brain ) ; the emotional brain ; and the old brain ( the rational brain ) the. Tangible, but we are still in the brain the connections between the cerebrum and the between... Driven by their reptilian brain is the limbic system is the emotional part of the topic and about! As you feel fear, anger, joy, or relationship difficulties much easier to control and our... In to your primal urges and go through life like a wild animal defending territory. An animal you come across breath is not just a cliche how to trigger a man's reptilian brain fear center of prefrontal... Or base of the brain and prevent you from thinking rationally paying attention visual you have more concentration, sweat! It will always serve your body temperature, how the organs in your neocortex enhancing. Decisions that might seem irrational opposite sex to attract consumers activity and organisation, it makes split-second.
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